Big crunch, honest labels. Slow-roasted fox nuts in bold Indian flavours — never fried, always gluten-free.
The Crunch Theory
So we built a snack around four simple ideas — the theory behind every pouch.
If it doesn’t taste great, nothing else matters. We lead with crunch and flavour — then back it up with nutrition.
94% of Indian snackers want nutrition without compromising on flavour (IBEF, 2025).
Six-ish ingredients, real serving sizes and nutrition you can read in five seconds. No miracle claims. Ever.
Trial packs for your bag, pouches for your desk, multipacks for the pantry — delivered in 10 minutes.
A snack you look forward to, not one you settle for. That’s the whole theory.
Bestseller
Roasted makhana seasoned with Himalayan pink salt and freshly cracked black pepper. Roasted, not fried, gluten-free and made with six simple ingredients — the everyday swap for chips at your desk.
Per 30 g serving.
Showing 1 of 4: Himalayan Pink Salt & Pepper
Why makhana?
Makhana — also called fox nut or lotus seed — is the popped seed of the Euryale fox lotus, grown in the ponds of Bihar. Roasted, it turns light and crisp: the perfect base for a snack that tastes indulgent without the deep-fryer.
0
Slow-roasted in small batches
118 kcal
Indicative, varies by flavour
94%
IBEF, 2025 consumer study
6
In our Pink Salt & Pepper
The lineup
From clean pink salt to smoky peri peri — pick your crunch.
The clean classic. Light salt, cracked pepper, serious crunch.
Snack o’clock, any o’clock
Desk, lunchbox, hostel or gym bag — there’s a pack size for every snack situation.
The blind crunch test
We’re running blind taste tests against India’s favourite chips and namkeen in offices and campuses. Sign your team up — we bring the snacks, you bring the honest opinions.
Where to buy
We’re launching soon on your favourite quick-commerce apps — then it’s at your desk before the meeting ends. Tap “I’m interested” so we know you’re waiting.
New to makhana? Start with a 30 g trial pack of any flavour.
Launching city by city. Want us in your city? Tell us your pin code.
Good questions
Makhana is the popped seed of the Euryale fox lotus, also called fox nut or lotus seed. It is harvested mainly in Bihar, India, then sun-dried and popped. Crunch Theory slow-roasts it in a little oil so it turns light, crisp and ready to season.
No. Every Crunch Theory pack is roasted, never deep-fried. We use a small amount of rice bran oil so the seasoning sticks, which is why our fat content is a fraction of typical fried namkeen.
Roasted makhana is generally a lighter choice than fried potato chips: it is roasted instead of fried, naturally gluten-free and contains fibre. We do not claim it is a weight-loss food — it is a better everyday snack that still tastes like a treat. Compare the nutrition table on each flavour page with your usual snack.
Yes. Makhana is naturally gluten-free and none of our seasonings contain wheat. Our packs are made in a facility that also handles nuts, sesame and milk, so please check the allergen line on each flavour if you have severe allergies.
The Crunch Club
One email when we go live — plus member-only trial offers and the occasional snack hack.
